Authenticity Over Hustle: My Approach to Real Estate

There’s a certain image that comes to mind when you think of a "successful" REALTOR®. You know the one—the ultra-polished, always-on-the-go, coffee-fueled dealmaker who lives and breathes real estate 24/7. They post about grinding at 5 a.m., taking calls at 11 p.m., and proudly declaring that they "never stop working." And while that works for some, it’s never been the vision I have for myself or my business.

For me, success isn’t about out-hustling everyone else. It’s about showing up consistently, doing the right thing, and building a career rooted in authenticity and trust. I want my clients to see me not as someone who is relentlessly chasing the next deal but as someone who genuinely cares about their journey. Buying or selling a home is a deeply personal experience, and I don’t believe it should feel like a high-pressure sales pitch or a race against the clock.

The real estate industry often glorifies the hustle—the long hours, the sacrifices, the endless pursuit of more. But I’ve come to realize that true success isn’t measured by how busy you appear. It’s measured by the relationships you build, the quiet moments when a client feels truly heard, and the small but meaningful actions that add up over time.

Recently, I decided to be more present on Instagram stories, sharing glimpses of my daily routine to give people a look into my life as a REALTOR®. But I quickly noticed how repetitive my days seemed. At first, I questioned whether that was a problem—was my life too ordinary, too unexciting? But then I realized something important: authenticity isn’t about being flashy or constantly chasing excitement. It’s about embracing the reality of my work and my values. That realization brought me back to why I do this in the first place.

I believe in working hard, absolutely. But I also believe in balance, in leading with humility, and in making decisions that align with my values. My approach may not look flashy on social media, and I may not be shouting about my "grind" from the rooftops. But I know that at the end of the day, the people I work with see the difference.

Success, for me, isn’t about being the loudest. It’s about being the most present. And I’ll take that over the hustle any day.